Competition entry for the International Cristal Festival of advertising and creativity to be held in Crans Montana in the Swiss Alps in December, 2012. Retouching by James Paddison at First Base.
Advertising Association Check
Satoshi Minakawa photographed a Lego inspired model of London’s iconic Piccadilly Circus for Check, the Advertising Association’s and Turner Media Innovations initiative to ensure regulations are adhered to when advertising to children. The finished ad ran as a DPS in Campaign. Executive Creative Director: Justin Tindall, Model Maker: Ben Miller.
Date: Friday January 20th 2012
Rowley Way Exhibition
Photographed the exhibition of the iconic Rowley Way (Alexandra & Ainsworth Estate), London which was held at the Residents Hall on the estate. The original architect, Neave Brown, gave a walking talk and answered questions about the Grade II Listed residential structure.
Continued…
Date: Sunday October 16th 2011
Nike V-Series & Air Max Lunar
Final project for Rosie Lee and Nike. Launch of the V-series range in Size? Carnaby Street, London which included vintage Vortex, Vengeance & Venture shoes alongside a modern Lunar Vengeance Lunar. This also coincided with the launch of the Air Max Lunar in JD with windows, in-store elements and QR code footwear tags.
Date: Saturday March 12th 2011
Pantone Puzzle
The Pantone Puzzle was proposed as a submission to the Late Tate night, Off The Wall at Tate Britain. The installation was based on the idea of reducing iconic paintings down to a signal colour. This colour would then be used to create large and limited edition puzzles in conjunction with Pantone. People at the event would participate in completing the puzzles and working out which paintings the colours came from.
Date: Friday January 7th 2011
Nike Size? X Dave White Exhibition
For the past year Rosie Lee have been working with Nike and Size? On their 10th birthday celebration which has resulted in the release of 10 limited edition shoes. The last and final shoe deserved a proper birthday party. The event was held at Dover Street’s Air Gallery and featured all ten shoes, archive cabinets and a one off piece of artwork painted by Dave White. At the end of the night the artwork was broken into pieces and given away.
Date: Wednesday December 1st 2010
Foster London
Logotype, identity and website inspired by a bottle of peach nail varnish created for Shoreditch based hair and beauty salon Foster London.
Date: Tuesday November 30th 2010
Nike Sportswear
A selection of concepts created for various of Nike projects while at Rosie Lee including numerous retail ideas for Selfridges, furniture and ceramic tiles.
Date: Sunday October 17th 2010
Nike Sportswear Selfridges
‘There Is No Finish Line’, retail environment for Nike’s first ever Nike Sportswear concession with in Selfridges, London. Based on the concept of a never ending yellow court marking that weaves it’s way throughout the space, through Corian® display units and hanging rails and across the huge digital display of footwear.
Date: Friday October 8th 2010