ADIDAS MICROPACER – OCTOBER 1999
Cross media campaign created in 1999 for the relaunch of the iconic 1984 Adidas Micropacer shoe. The shoe had undergone millennium bug testing prior to the relaunch. A teaser campaign and micro site were devised along with a custom typeface. The reveal ad was shot by Paul Zak. Unfortunately the teaser campaign was so effective the shoes sold out before the official release date. Back to Tim Fletcher Overview
