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McDONALD'S SANS – MARCH 2016
The recent brand positioning of McDonald’s required an ownable typeface to help deliver the brand personality consitently across the business. It needed to come across as down-to-earth, welcoming and light-hearted. Simplicity was key in delivering legibility and offering flexibility. Fontsmith where commissioned to create the humanist McDonald’s Sans typeface and icons commonly referred to as the 'McFont'. 
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