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NIKE iD: NIKE TOWN LONDON – OCTOBER 2009
NikeiD gives you the power to colour your shoes exactly how you want. To re-energize the concept Nike asked Rosie Lee to create a campaign for Nike Town London that took the concept and made it come alive. Giant wet-look silicone paint splats were created by one of the film industry’s leading prop makers. These were applied throughout the store to give the impression that the iD Studio was bursting at the seams with colour. 
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