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TYPICAL – SEPTEMBER 2003
Identity, art direction, typeface and products were created for the product design company Typical set up by myself, Jason Maclean and Yusef Hanif. Based on the idea of developing ‘Typical’ products through collaboration. A number of the products were developed in association with leading British fashion house Eley Kishimoto, including the rope print modular sofa and Hobnob chair. 
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