ADIDAS MICROPACER – OCTOBER 1999
Cross media campaign created in 1999 for the relaunch of the iconic 1984 Adidas Micropacer shoe. The shoe had undergone millennium bug testing prior to the relaunch. A teaser campaign and micro site were devised along with a custom typeface. The reveal ad was shot by Paul Zak. Unfortunately the teaser campaign was so effective the shoes sold out before the official release date.
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