CO-OP HAVE YOUR SAY – FEBRUARY 2014
The Co-operative ‘Have Your Say’ national print and digital campaign called for everyone in the community to speak up about what the Co-op could do for them. Illustrator Harry Malt created a whole community of mini characters to populate the call to action ads which included a takeover of The Guardian. The response was overwhelming with over 170,000 people responding. 135,000 more than expected. ECD: Justin Tindall.
#branddesign #artdirection #illustration #coop #leoburnett