IBM CANNES: DEAR TECH - JULY 2019
The ‘Dear Tech’ activation at the Cannes Lions promoted IBM’s transparency, diversity and sustainability by asking attendees to send a letter to tech stating what they expect from technology. In response IBM sent a letter back showing them how they are solving that challenge. The audience then got the exposure by appearing on a billboard on the lawn of the Carlton Terrace. The clients target of 25% of total users was surpassed, with 95% of users opting in to receive more information on IBM.
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