McDONALD'S BRAND POSITIONING – MARCH 2016
Confronting urban myths and re-building brand trust to make an American goliath as British as fish & chips. A brand transformation which included the overhaul of every single aspect of the brand from art direction and photography guidance, tone of voice, brand architecture, custom ‘Mc Font’ typeface, templates and brand toolkit.
#branddesign #artdirection #typography #mcdonalds #leoburnett
