NIKE iD: SUMMER – APRIL 2009
A simple and bold idea was needed to communicate the simple process that is NikeiD. Taking the ubiquitous colour swatch book as inspiration, Rosie Lee created a series of windows for Nike Town London and Nike’s other stores based on a giant, coloured and patterned fan of different iconic shoe silhouettes. A 3D illustration was also created to be used as a 2D asset.
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