NIKE SPORTSWEAR LAUNCH – AUGUST 2008
Launched on 08/08/08 to coincide with the Beijing Olympics, Nike Sportswear was Nike’s first collection of sports-inspired footwear and apparel. Rosie Lee were put in charge of developing the retail direction in the UK. The brief was to develop multiple national retail executions for Size?, Offspring, Selfridges, JD and numerous independent stores. This involved designing a set of sports-inspired retail units as well as a number of bespoke installations. A series of 3 illustrations were created by Mat Maitland, Chrissie Abbott and I Love Dust. As well as a number of giant concrete Air Max 90’s. All this activity was supported with a comprehensive staff training manual and look book.
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