NIKE SPORTSWEAR NTL NEON – SEPTEMBER 2009
From initial brief to an all-night installation in three very hectic weeks. Rosie Lee were asked by Nike to create a set of iconic windows for Nike Sportswear at Nike Town London. What could be more iconic than using three of Nike’s most famous shoes; Dunk, Air Force 1 and Air Max 90? A simple graphic design of the shoe outlines, the years they where launched and other sports references were created. This was then realised in bold neon by Mr Neon himself, Chris Bracey from Electro Signs.
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