THE CONRAN SHOP – JULY 2006
A selection of projects for The Conran Shop including Wa-Japenese Style, a festival of all things Japanese requiring branding, a product book and press poster. The book came in a bespoke handmade bag and the poster ingeniously, by the power of origami, folded up into a dog. The summer collection of products and outdoor furniture required art direction and design for a press book and catalogue. The concept of beaches and driftwood was used as a starting point, which led on to specific colours, textures and details. The press books were all hand-stitched and finished with the thread left untrimmed.
#creativedirection #branddesign #artdirection #timfletcher
